As brand identity managers, Werner Printing & Engraving Co. is a leader in the specialty print industry, consistently for nearly 100 years. We have staff with over 30 years of experience. Our staff works with design firms and marketing teams to ensure that your brand is properly communicated. As your company goes through changes Werner Printing can help manage the change. We manage project needs of all sizes. Projects ranging from changing addresses due to an office move to worldwide re-brands.
What is a Brand?
The American Marketing Association’s definition is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” This is a great technical definition, but it does not truly explain all the nuances and hard work that you put into your company’s reputation daily. Every interaction with a customer goes toward building your brand. Every email, phone call, meeting and printed material work together to form a lasting impression; a bond of trust.
Why does Brand Matter?
Why is maintaining your brand so important? In a recent survey done by Edelman,the world’s largest PR firm, 81% of survey respondents said that they “must be able to trust the brand.”
More than 70% of survey respondents link “purchase to considerations that historically were tied to trust.” Your reputation of trust with your customers is built through years of providing outstanding service. Altering your brand can have an impact on that trust. That is why it is important to have the right partner. A partner that understands the importance of the relationship between you and your customer.
How Werner Printing can Help
We excel in rolling out a client’s new identity. We understand how important it is to keep your brand consistent across all your printed materials. Our project managers use timelines to ensure the completion of every project is on time and on budget.
If your project calls for offset printing, embossing, engraving or any of our other print processes, we handle it all in-house to maintain quality control. You will find our capabilities and skills essential to your marketing and branding needs.